Use cases
Use cases, with real examples
A quick tour of the kinds of studies teams run with Viewpoints, plus a few anonymized examples. Pick the section that matches the decision you’re making.
Featured examples
A consumer brand used Viewpoints to rank 20+ packaging concepts in 24 hours.
A design team narrowed down 30 concepts to 2 final directions for human testing.
A product team was able to survey a traditionally difficult to reach audience of executives same day.
Product & Brand
Product and brand decisions
Useful when you need to choose and move on.
Evaluate packaging, UX/UI, naming, rebrands, design styles, and voice & tone across segments.
- Packaging & physical products: compare options and prioritize what resonates.
- UX & UI: test flows, layouts, and comprehension.
- Names & rebrands: reduce risk before launch.
- Voice & tone: choose the style that fits your audience.
Had only days to decide on a packaging rebrand to stay on store shelves. Viewpoints generated 4,500 rankings in a few hours and made the trade-offs clear by segment.
Strategy
Strategy and positioning
Align on direction before you build.
Compare concepts, segment differences, and competitor alternatives. Use follow-ups to understand what drove a result.
Used Viewpoints to benchmark a new product against competitors before launch.
Used Viewpoints to understand target segments and shape positioning for a new market.
Ads, Creative & Comms
Ads, creative, and comms
Useful before you spend money or go public.
Test campaign concepts, ads, video and thumbnails, landing pages, emails, press releases, executive quotes, and crisis statements.
- Campaign pre-testing: narrow down options before launch.
- Messaging & value props: check claims and taglines.
- Landing pages & emails: find confusion and friction before it goes live.
- PR & comms: test press releases, launch posts, and crisis statements before they go out.
- Executive quotes: check credibility and tone across segments.
Needed insights on which of 30 concepts would appeal most to target segments. Used Viewpoints to cut the list to two finalists before running a human study.
Big Ideas
Big bets and new directions
For questions that are hard to field with a traditional panel.
Explore whitespace, sensitive topics, and launch ideas that are difficult to recruit for, expensive to field, or hard to run more than once.
- Whitespace exploration: explore how customers react to new directions.
- Sensitive topics: explore areas you can’t put in front of human panels.
- Board-ready answers: get an early read when timelines are tight.
Used Viewpoints to explore a whitespace opportunity and sanity-check reactions to potential launches. It helped the team choose a direction.
Micro-testing
The small stuff that adds up
For the small decisions you still don’t want to guess on.
Use Viewpoints for decisions that are too small for a full research project, but still worth checking.
- Headlines & subject lines: choose what gets attention.
- Button copy & CTAs: reduce friction and increase intent.
- Icon styles & fonts: align the details with the brand.
- Content outlines: sense-check clarity and relevance early.
Iterative testing
Iterative testing
Break campaigns into parts and improve each one.
Run a few rounds as you refine the work. When something looks surprising, follow up and dig deeper.
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