Conduct studies and pre-test content with AI-powered participants. Make data-driven decisions in minutes, not months.
Our recent study comparing human responses to AI responses found:
Viewpoints.ai lets you simulate thousands of consumer interactions with your text, image, or video content, providing instant insights without the need for traditional surveys or focus groups.
Add your stimuli: text, images, or videos.
Set up your research parameters and target audience.
Our AI personas interact with your content, providing responses that mimic real human behavior.
Get insights and visualizations from the data in minutes.
Upload images or videos
Rate the elegance of the wine label.
7 point scale (1 = Very low, 7 = Very high)
Statistically significant difference between groups
Mean: 5.90
Std Dev: 0.300
Mean: 5.22
Std Dev: 0.580
| Wine Consumption | Floral | Traditional |
|---|---|---|
| Rarely | 5.75 | 5.10 |
| Occasionally | 5.95 | 5.25 |
| Frequently | 6.00 | 5.30 |
Test multiple ad creatives simultaneously to identify the most effective messaging before launching your campaign.
Gather early concept feedback to refine your product ideas quickly, without the risk of idea leakage.
Simulate user interactions with your website or app designs to identify pain points and optimize the user experience.
Evaluate audience reception to different content formats and themes to refine your content strategy.
Get insights in minutes. Test with thousands of AI personas to expand your research capabilities.
Evaluate multiple content variations efficiently. Modify content, participants, or questions with just a click.
Tailor your research participants to match your target audience perfectly. Define demographics, psychographics, and behavioral traits.
Create complex research designs to suit your specific needs, from simple A/B tests to multi-condition experiments.
Get instant insights with automated statistical tests and visualizations.
Cut research expenses and timelines by eliminating participant recruitment costs and reducing the need for physical testing facilities.
| Viewpoints.ai | Traditional Methods | |
|---|---|---|
| Time to Results | 1-5 minutes | 2-8 weeks |
| Study Iterations | Multiple studies with 100s of AI personas in minutes | Typically one study with 100-1000 participants over weeks |
| Cost per Study | $ | $$$$ (Typically $10,000 - $50,000+) |
| Demographic Variety | Unlimited combinations | Limited by recruitment pool |
| Scenario Testing | Unlimited hypothetical scenarios | Limited by real-world constraints |
| Data Analysis | Automated | Manual |
| Real-time Adjustments | Modify study parameters instantly | Requires new recruitment and setup |
| Concept Testing | No risk of idea leakage | NDA required, potential leaks |
| 24/7 Availability | Always accessible | Limited to business hours |
Perfect for getting started.
Ideal for regular testing
Custom solutions for large-scale needs
Our AI responses show 76% alignment with published human studies, rising to 88% for medium and large effect sizes.
Yes, you can tailor the AI personas based on demographics, psychographics, behavioral traits and even specific life experiences to precisely match your target audience.
With Viewpoints.ai, you can receive results in minutes, allowing for rapid iteration and decision-making.
Viewpoints.ai supports a wide range of research types with text, image, and video content, including concept testing, ad effectiveness studies, brand perception analysis, icon, thumbnail, and logo testing, packaging studies, and more. Contact us if you have a specific research need and we can help you design an appropriate study.
Join the future of research and make data-driven decisions faster than ever before.