Market research
Market research with synthetic personas
Test concepts, messages, pricing, and creative with your target audience and get results in minutes.
Validation and trust
Stanford validation found an 88% match for medium and high effect sizes.
Read the paper →Annual audits and enterprise-ready controls.
Used by teams at Stanford, Kate's Real Food, Glo Skin Beauty, and Away.
What teams test
What teams test
Focus on decisions that change what you ship.
Use one workflow for concepts, messaging, packaging, pricing, and creative.
Find which concepts are worth taking forward.
Find language that is clear and persuasive by segment.
Compare shelf appeal and purchase intent.
Test sensitivity before rollout.
How it works
Run a study in three steps
Upload materials, define your audience, review results.
Set up in minutes and rerun as you iterate.
Add text, images, video, audio, or documents.
Set audience attributes to match the segment you need.
Review rankings, statistical outputs, and qualitative reasoning.
What you get
Evidence you can use in real decisions
Quantitative results and qualitative context in one report.
Share findings quickly across product, marketing, and leadership.
- Quantitative results: rankings, scores, and significance checks.
- Qualitative reasoning: open-ended responses that explain why options win.
- Segment cuts: breakouts by audience attributes for better targeting decisions.
Share clear findings without extra reporting work.
Results from real teams
Market research outcomes on Viewpoints
Two examples from live workflows.
Teams used tested insights to improve outcomes and move faster.
Open rates improved after offer testing and iteration.
Read the full case study →Insight findings supported a retail channel pitch.
Read the full case study →
Frequently Asked Questions
Get started
Start your next market research study today
Run your first test in minutes.
Create an account, launch a study, and make your next decision with stronger evidence.