Test what you'd otherwise guess about
Viewpoints AI creates research-grade personas that react to your ads, products, and concepts. Get accurate feedback from any target audience, without the weeks of waiting or five-figure budgets.
Stanford-validated: 88% match with real studies.
Read our paper →Powering decisions at leading orgs
What customers are saying
"Our work with Viewpoints helped us get straight to the 'so what,' faster than we would with typical research. It gave us a level of clarity on our design decision-making that usually requires double the time (if not more time than that!). For navigating a high-risk launch, having validated direction in days rather than weeks is a game-changer."
“The work we did with Viewpoints helped us cut through noise and assumptions — it was practical, fast, and immediately useful in shaping how we think about brand, product, and positioning. In moments of transition, that kind of clarity is invaluable.”
“We used Viewpoints to test three offers and we’ve gotten our cold email open rate up from 2% to 60% in a week.”
Reach any audience.
Ask any question.
No more sampling barriers.
Capture authentic viewpoints from niche B2B buyers, luxury shoppers, new parents, or any segment you need. Generate up to 1,000 targeted respondents per study using precise audience targeting.
Built for the decisions you actually make
Test anything your customers will see.
From early-stage concepts to final creative, get feedback on the work that matters most to your business.
Concept Testing
New product ideas, prototypes, sketches
Message Testing
Value propositions, claims, taglines
Audience Research
Preferences, pain points, purchase drivers
Product Testing
Pricing, features, willingness to pay
Brand Testing
Logos, visual identity, tone
Creative Testing
Video ads, social assets, packaging
Get answers before your next meeting
Same-day results, not same-month.
Traditional research takes weeks to scope, field, and analyze. With Viewpoints, you set up a study, run it, and get statistically validated results the same day. Test five concepts before lunch, iterate, and test again.
Purchase likelihood by ad type
7 point scale (1 = very likely; 7 = very unlikely)
| Ad Type | Score | 95% CI |
|---|---|---|
| City Diner | 2.50 | 2.11-2.89 |
| Jet Travel | 1.85 | 1.52-2.18 |
| Ski Lodge | 1.62 | 1.30-1.94 |
See how it works
Compare research methods before you commit
Pick the right workflow for each decision.
Use our comparison guides to decide when synthetic personas, focus groups, or traditional studies are the best fit.
How it works
Insights in three simple steps.
Upload materials, create your custom set of respondents, and field your study in just minutes.
Step 1: Upload your content
Test any format: images, videos, audio, documents, or text. Our AI personas evaluate your content the way real customers would.
Upload text, images, or videos
Content Preview
Step 2: Define your audience
Specify the demographics, psychographics, and behaviors that matter. We generate personas that match your exact target market.
Customize Audience
Age Range: 21 - 75
Wine Consumption
Step 3: Get your results
See which concepts win, why they win, and what to do next. Full statistical analysis with confidence intervals.
ANOVA Results
Statistically significant difference found
Study Groups
Floral
Mean: 5.90
Traditional
Mean: 5.22
See how quickly your team can go from idea to insight.
Book a walkthrough or start free when you're ready.
Bring your creative assets, concepts, or ad variations into a study
Define your target audience and let AI participants evaluate your creative
Get detailed insights and know exactly which creative will perform best
Start free with 100 credits, or book a walkthrough for your team.