How does Viewpoints AI work?

Viewpoints AI creates synthetic personas that match your target audience demographics. You can test text, images, audio, and video, then review quantitative and qualitative results in one report.

Are synthetic responses accurate?

An empirical study tested 133 results from human studies and found an 88% replication rate for medium and high effect sizes with matching statistical significance.

Is my data secure? Are you SOC 2 compliant?

Yes. Viewpoints AI is SOC 2 Type II compliant, audited annually, and customer data is not used to train third-party models.

Viewpoints AI is built on media psychology and marketing science to produce realistic synthetic respondent behavior for research workflows.

What are the advantages of synthetic personas?

Synthetic personas help teams reach hard to recruit audiences, test sensitive topics, run longer evaluations, and iterate quickly without recruiting delays.

Can I customize AI personas based on my data?

Yes. You can tailor personas by demographics, psychographics, behavioral traits, and specific life experiences to match your audience.

Test what you'd otherwise guess about

Viewpoints AI creates research-grade personas that react to your ads, products, and concepts. Get accurate feedback from any target audience, without the weeks of waiting or five-figure budgets.

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Stanford-validated: 88% match with real studies.

Read our paper →

Powering decisions at leading orgs

Stanford-validated: 88% match with real studies.

Read our paper →

Powering decisions at leading orgs

AI Persona

What customers are saying

“We used Viewpoints to test three offers and we’ve gotten our cold email open rate up from 2% to 60% in a week.”

Glo Skin Beauty

“The work we did with Viewpoints helped us cut through noise and assumptions — it was practical, fast, and immediately useful in shaping how we think about brand, product, and positioning. In moments of transition, that kind of clarity is invaluable.”

Tideline Foundation

“Viewpoints was able to compress a year’s worth of expensive survey research into an afternoon of persona pretesting with video messages about political polarization. We are way ahead of where we would have been without them.”

Stanford Medicine

“Viewpoints AI allowed us to test a much broader set of messages, iterate quickly, and identify the most promising candidates before committing to much more costly and difficult human studies. It fundamentally changed how we approached message development.”

ARTIPHANY

“The detail in the survey results! Impressive… Many thanks for giving us such useful data to use.”

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Built for the decisions you actually make

Test anything your customers will see.

From early-stage concepts to final creative, get feedback on the work that matters most to your business.

Concept Testing

New product ideas, prototypes, sketches

Message Testing

Value propositions, claims, taglines

Audience Research

Preferences, pain points, purchase drivers

Product Testing

Pricing, features, willingness to pay

Brand Testing

Logos, visual identity, tone

Creative Testing

Video ads, social assets, packaging

Reach any audience.
Ask any question.

No more sampling barriers.

Capture authentic viewpoints from niche B2B buyers, luxury shoppers, new parents, or any segment you need. Generate up to 1,000 targeted respondents per study using precise audience targeting.

See how it works

Get answers before your next meeting

Same-day results, not same-month.

Traditional research takes weeks to scope, field, and analyze. With Viewpoints, you set up a study, run it, and get statistically validated results the same day. Test five concepts before lunch, iterate, and test again.

Purchase likelihood by ad type

7 point scale (1 = very likely; 7 = very unlikely)

3 2 1 0

2.50

City Diner

1.85

Jet Travel

1.62

Ski Lodge

Ad Type	Score	95% CI
City Diner	2.50	2.11-2.89
Jet Travel	1.85	1.52-2.18
Ski Lodge	1.62	1.30-1.94

Compare research methods before you commit

Pick the right workflow for each decision.

Use our comparison guides to decide when synthetic personas, focus groups, or traditional studies are the best fit.

Comparison library Synthetic personas vs traditional research

Synthetic personas vs focus groups

Compare speed, depth, and moderator overhead.

Market research overview

See the full workflow for study setup, targeting, and reporting.

How it works

Insights in three simple steps.

Upload materials, create your custom set of respondents, and field your study in just minutes.

Step 1: Upload your content

Test any format: images, videos, audio, documents, or text. Our AI personas evaluate your content the way real customers would.

Upload text, images, or videos

Content Preview

Step 2: Define your audience

Specify the demographics, psychographics, and behaviors that matter. We generate personas that match your exact target market.

Customize Audience

Age Range: 21 - 75

Wine Consumption

Occasionally

50%

Frequently

30%

Rarely

20%

Step 3: Get your results

See which concepts win, why they win, and what to do next. Full statistical analysis with confidence intervals.

ANOVA Results

p-value: 0.001

Statistically significant difference found

Study Groups

Winner

Floral

Mean: 5.90

Traditional

Mean: 5.22

Your competitors are already testing. Start catching up in minutes.

From signup to insights

Define your target audience and let AI participants evaluate your creative

Get detailed insights and know exactly which creative will perform best

SOC 2 Compliant

Try for free Book a demo

Test what you'd otherwise guess about

What customers are saying

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