The price of jury research, by format
Mock jury pricing is opaque because most providers quote per project. The table below collects the figures that are public as of July 2026, alongside the quote-based formats and what drives their spread.
| Format | Typical cost | What you get |
|---|---|---|
| Consultant-run mock trial (in person) | $10,000 to $60,000+ | Recruited human panel in your venue, attorney presentations for both sides, moderated deliberation, written analysis. One version of the case, one day. |
| Online mock jury panel | Quoted per case | Venue-resident jurors review a written case summary and answer your questions. Juror stipends published at $5 to $10 per case (eJury) and $30 to $60 per review (OnlineVerdict); attorney pricing is quoted. |
| AI jury simulation (published entrants) | $200 to $19,999 | Published price points across the field: roughly $200 per panel at the low end (COJONT), $495 to $3,500 per case (Jurytics), and $7,499 to $19,999 (VerdictSimulator). |
| AI jury simulation (Viewpoints.ai) | 10 to 20% of a live mock | A venue-matched simulated panel reads your case file, deliberates, and returns the themes driving its votes, the verdict distribution, and juror-by-juror reasoning. Rerun it each time the case changes. |
What drives a live mock trial past $60,000
IMS Legal Strategies, the largest consolidated trial consultancy, names the drivers in its own cost guide: juror recruitment quality, geography, and the depth of analysis. To those three, add the two that move invoices most in practice:
- Recruitment quality. A panel that fails to mirror the venue produces confident, wrong answers. Careful recruitment is expensive and worth it.
- Venue. Recruiting and hosting in New York or San Francisco costs multiples of a small-market exercise.
- Panel count. One 12-person panel is a data point. Three panels approach a finding, and triple much of the cost.
- Analysis and reporting. A written strategic report with themes and recommendations sits at the top of the range.
- Versions tested. This is the quiet one. A live panel hears one version of the case. Testing your revised opening, a different damages anchor, or a second venue means recruiting again and paying again.
Estimate it for your matter
Set the slider to the live mock trial quote you have in hand, or to a mid-range figure for your venue, then set how many versions of the case you would test if each test were cheap.
When each format earns its price
A live mock trial earns its cost when you need to watch real people react in the room, when the client should see the exercise, and when the trial date is close enough that you are confirming a story rather than exploring one.
An online juror panel earns its cost when you want a fast, inexpensive human read on a written summary and can accept lighter screening and no group deliberation.
Simulation earns its cost earliest and most often: developing themes before discovery closes, comparing venues before filing, testing damages anchors before mediation, and rerunning the panel every time the case changes. In a head-to-head published in DRI's For The Defense (May 2026), a simulated Viewpoints.ai panel reached the same defense verdict as a live human mock jury on the same case and surfaced the same leading themes.
"The most expensive version of your case is the one you never got to test before a jury heard it for real."
Common questions on mock jury cost
How much does a mock trial cost?
Professionally run mock trials are typically quoted between $10,000 and $60,000, and complex or multi-panel exercises run higher. The spread comes from recruitment quality, venue, panel count, and depth of analysis.
What is the cheapest way to run a mock jury?
Online juror panels and AI jury simulation are the two lowest-cost formats. Panels give you a quick human read on a written summary. Simulation costs about 10 to 20 percent of a live mock, reads your full case file, and can be rerun for each version of the case.
How much does AI jury simulation cost?
Published prices across the field range from about $200 per panel to $19,999 per case. Viewpoints.ai is typically 10 to 20 percent of what a comparable live mock trial would cost, with reruns included.
Is jury research worth it on a smaller case?
At live mock trial prices, usually only for cases with large exposure. Simulation changes that math: when a jury read costs a fraction of a deposition, testing the story becomes routine on mid-size matters too.
Sources
- IMS Legal Strategies, "What Does a Mock Trial Cost?" ($10,000 to $60,000 range and cost drivers).
- Juror stipend figures from eJury and OnlineVerdict public materials, July 2026.
- AI entrant prices from vendor-published pricing (COJONT, Jurytics, VerdictSimulator), July 2026. Prices change; check each vendor.
- Viewpoints.ai head-to-head result: DRI, For The Defense, May 2026.