Newsroom · Updated October 2026

Press and appearances

Where Viewpoints.ai has been published, covered, and presented, and where to see the team next. For interviews, background, or data from the human vs. machine mock trial, email [email protected].

AwardHartford

Viewpoints.ai wins Best Emerging Product at InsurTech America

InsurTech America 2026 Innovation Challenge, award sponsored by Travelers

InsurTech America’s 2026 Innovation Challenge drew a record 150 entries. Nine finalists pitched to a panel of judges at Nassau Financial Group during Hartford Innovation Week, and Viewpoints.ai took the award for the year’s best emerging product or service. Claims professionals use it to see how a venue’s jurors would weigh a case before they decide to settle or go to trial.

“What stood out about this year’s finalists is that AI showed up across nearly all of them, but no one was selling AI. They were using it to solve real business problems for the industry.”

Stacey BrownFounder and President, InsurTech America
Read the announcement How claims teams use it
InsurTech America
WinnerBest Emerging Product / Service2026 Innovation Challenge

Recently

From left, Bill Wenzel of DRC, moderator Jill Steinberg, Byron, and Leo at the NAFUSA Annual Conference in St. Louis.

Conference panel, St. Louis

Leo and Byron on the AI & Juries panel for former U.S. Attorneys

Leo and Byron joined the AI & Juries panel at the annual conference of the National Association of Former United States Attorneys, with Daniel Koffmann of Quinn Emanuel and Bill Wenzel of DRC. NAFUSA board member Jill Steinberg moderated.

The panel opened with a discussion of AI and juries, and how AI can help trial teams with strategy and preparation. Leo then presented a jury simulation of a real federal bellwether trial, where the AI jury reached the same verdict as the real one, with similar damages.

Test your case with an AI jury
From left, Jim, Leo, Amanda, and Byron in front of a screen that reads McDonald's NEXT in Claims and Litigation, 2026 Tort Litigation Practice Group Claims and Litigation Conference.

Conference session, Chicago

Viewpoints.ai at McDonald’s: AI Juries for Claims & Tort Litigation

Leo, Amanda, Jim, and Byron presented at the 2026 Claims & Litigation Conference of McDonald’s Tort Litigation Practice Group.

Their session, “Can AI Think Like a Real Jury? Using AI Jury Simulation to Prepare Litigation Strategy,” looked at how simulated jurors compare with real ones, and how a litigation team can use them to prepare its strategy before trial.

See how AI jury simulation works
Leo standing beside an Arnold & Porter banner in Park City, Utah.

Presentation, Park City, Utah

Jury simulation in IP litigation at Arnold & Porter

Arnold & Porter invited Leo and Amanda to Park City to present on using jury simulation in intellectual property litigation.

“With all the changes to legal practice brought upon by AI, if you are not using it for trial work, you’re being left behind. The applications for trial, including thematic development, juror research, examination outlines, exhibit organization, and openings and summation presentations, are simply incredible. And if your lawyers are not doing this, you’re working with litigators, not trial lawyers. We try cases, now with the help of Viewpoints.ai.”

Evan RothsteinCo-chair, Intellectual Property Department, Arnold & Porter
Title slide, After the First AI Readout: Iterative Synthetic Research, with Leo and Jim on video at IIEX AI.

Conference talk, virtual

Iterative synthetic research at IIEX AI

Synthetic research gives a fast first read, but much of its value comes from what happens next. Working through one realistic business question, Leo and Jim showed how quick follow-up studies challenge early findings, test stronger alternatives, expose boundary conditions, and sharpen the leading ideas.

One studyA research program
A first readFast, but is it exploratory, directional, or ready for a decision?A better decisionControlled reruns show what holds, what changes, and why
About IIEX AI

Conference talk, virtualVideo, 0:47

“Superhuman” uses of AI simulation at IIEX AI

What can AI simulation add that would be impossible with human research? Byron answered with work from his Stanford seminar in AI simulation: specialty samples, sensitive topics, physiological and behavioral responses, and testing in complex media such as AR and VR.

ReplicationSuperhuman
Match peopleRepeat what human studies already showGo past themAnswer business questions that are impossible or hard to answer with people

His larger point: this is not confined to a lab. Simulation software available today puts this research within reach of any researcher.

About IIEX AI
Five people at the BCLP event, two holding illustrated juror cards, in front of a BCLP screen.

Live mock trial, Seattle

Human and AI jurors heard the same case at BCLP

BCLP invited Leo and Amanda to present Viewpoints.ai’s jury simulation technology at a live mock trial in Seattle.

Live juryAI jury
60 attendeesDeliberated and voted on the verdict formSame caseReviewed the trial materials and closing arguments

The two juries agreed on the main verdict-form questions. The discussion then turned to the reasoning behind their decisions, and how an argument’s delivery can shape a juror’s response.

See AI jury simulation for your case

Coming up

October 27–29, 2026
SAN FRANCISCO
Conference

IIEX West 2026

Greenbook · San Francisco, CA

Viewpoints.ai is on the speaker program at Greenbook’s West Coast conference for the market research and insights industry.

Speaker lineup
November 19, 2026
NASHVILLE, TN
Seminar session

AI jury presentation at the DRI Asbestos Medicine Seminar

DRI · Renaissance Nashville Hotel, Nashville, TN · November 18–20

The seminar stages a complete asbestos mock trial before a live jury, which deliberates on a real-time stream. The Viewpoints.ai team then shows how an AI jury evaluated the same facts, next to the live panel’s verdict.

Seminar program

Coverage and publications

October 23, 2026
ARTICLE
Article

From One Mock Jury to Continuous Jury Research: Enter AI Jury Simulations

Attorney at Law Magazine, by Byron Reeves and Leo Yeykelis

Why AI jury simulation turns jury research from a single late event into a tool trial teams use at every stage of a case, and where a live mock jury still earns its place.

Read the article
October 14–15, 2026
CHARLOTTE, NC
Seminar session

Using AI to predict jury behavior at NRRDA’s Lighthouse Seminar

National Retail & Restaurant Defense Association · The Omni Charlotte Hotel, Charlotte, NC

In Session 5, “The Next Lap: Using AI to Predict Jury Behavior,” Jim showed how AI jury simulation can evaluate case strengths, test themes, and anticipate juror behavior.

Seminar program
September 17, 2026
Four panelists on stage at the LF Dealmakers Annual Forum.
Panel

Byron at LF Dealmakers: legal AI moves into disputes

LF Dealmakers Annual Forum · New York, NY

Byron joined a panel moderated by Erika Levin of Fox Rothschild on AI jury simulation and the shift in legal AI from transactions to disputes.

About the forum
August 2026
VP U.S. PATENT 12,699,820
Patent

U.S. Patent No. 12,699,820 granted

United States Patent and Trademark Office

The USPTO granted Viewpoints.ai its patent on generating AI subjects and media stimuli to simulate and predict human responses, the method behind the jury simulation and the audience panels.

Read the patent
July 22, 2026
Video

A conversation with Byron on human simulation

Insights Association · Simulating Humans webinar series

This conversation with Byron, a Stanford professor, on the science behind simulated respondents was featured in the Insights Association seminar session Busting the Myths of Human Simulation.

Watch the conversation
May 2026
For The Defense DRI MAGAZINE
Article

A Human vs. Machine Mock Trial

For The Defense (DRI) · By Byron Reeves and Leo Yeykelis

The first public head-to-head between a live mock jury and a simulated panel on the same case, written up for DRI’s magazine. Both panels reached the same defense majority.

Read the article
March 25–27, 2026
NASHVILLE, TN
Seminar session

The AI Jury Simulation

DRI Advanced Litigation and Trial Strategies in Retail & Hospitality Seminar · Nashville, TN

A live mock jury heard a complete mock trial and deliberated on camera. Leo, Matt Leighty, and Byron then presented the simulated panel that heard the same case, next to the live jury’s verdict.

Seminar program
March 19, 2026
COLUMN
Column

Can AI Replace Real Customers? Here’s What 20,000 Humans Show

Forbes · By Leo Yeykelis

Leo writes about research and AI for Forbes. This piece reports how AI personas performed against studies originally run with 20,000 human participants.

Read on Forbes
March 11, 2026
DALLAS, TX
Conference session

Can you trust a simulated customer? Findings from 20,000 replications

The Quirk’s Event · Dallas, TX

Leo and Byron ran short simulated persona studies live on stage and had the audience vote on whether they would trust each result for a real decision, weighing speed to insight against scientific rigor.

Session details
May 14, 2025
Digital Native NEWSLETTER
Newsletter

Digital Native on simulated research

Digital Native · By Rex Woodbury

Rex Woodbury’s technology newsletter on how simulated populations change research named Viewpoints a leading company in the space, with jury simulation as one of the two early use cases.

Read the issue
August 2024
2408.16073
Validation study

An empirical test of 133 published research findings

arXiv · By Leo Yeykelis, Kaavya Pichai, James J. Cummings, and Byron Reeves

The validation study behind the platform. AI persona responses matched published human study results in 88% of medium and large effects, with matching statistical significance.

Read the paper

Planning a program on AI and trial strategy?

We’ll give your audience a practical look at AI and trial strategy. We’ll show how litigation teams use simulated jurors to test themes, spot risk, and make better decisions before trial. Invite us for a keynote, panel, or workshop. We can demo Viewpoints live, and we’re happy to write too.

Talk with our team