Press and Appearances | Viewpoints.ai

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Four panelists standing on stage in front of the LF Dealmakers Annual Forum banner.

September 17, 2026Panel, New York

Byron Reeves at LF Dealmakers: legal AI moves into disputes

Byron Reeves joined a panel at the LF Dealmakers Annual Forum, moderated by Erika Levin of Fox Rothschild, to discuss AI jury simulation and what it could mean for litigation research. The central theme was the move from AI Legal Tech 1.0 to 2.0.

AI Legal Tech 1.0	AI Legal Tech 2.0
TransactionsContracts, search, timelines, and document infrastructure	DisputesPersuasion, arguments, credibility, and emotion

AI jury simulation makes those human factors easier to study, something that has long been difficult and expensive with human mock juries.

About the forum

Five people at the BCLP event, two holding illustrated juror cards, in front of a BCLP screen.

September 17, 2026Live mock trial, Seattle

Human and AI jurors heard the same case at BCLP

BCLP invited Leo Yeykelis and Amanda Brown to present Viewpoints.ai’s jury simulation technology at a live mock trial in Seattle.

Live jury	AI jury
60 attendeesDeliberated and voted on the verdict form	Same caseReviewed the trial materials and closing arguments

The two juries agreed on the main verdict-form questions. The discussion then turned to the reasoning behind their decisions, and how an argument’s delivery can shape a juror’s response.

See AI jury simulation for your case

Coming up

September 23–25, 2026

Conference

IIEX AI 2026

Greenbook · Virtual

Viewpoints.ai is on the speaker program at Greenbook’s virtual conference on AI in market research and consumer insights.

Speaker lineup →

October 14–15, 2026

Seminar session

Using AI to predict jury behavior at NRRDA’s Lighthouse Seminar

National Retail & Restaurant Defense Association · The Omni Charlotte Hotel, Charlotte, NC

In Session 5, “The Next Lap: Using AI to Predict Jury Behavior,” Leo Yeykelis and Jim Cummings show how AI-powered jury simulation can evaluate case strengths, test themes, and anticipate juror behavior.

Seminar program →

October 14–16, 2026

Conference panel

AI in trial practice and jury decision-making

NAFUSA Annual Conference · St. Louis, MO

Viewpoints.ai joins a panel at the National Association of Former United States Attorneys conference on how AI is entering trial practice and jury decision-making.

Panel announcement →

October 27–29, 2026

Conference

IIEX West 2026

Greenbook · San Francisco, CA

Viewpoints.ai is on the speaker program at Greenbook’s West Coast conference for the market research and insights industry.

Speaker lineup →

November 19, 2026

Seminar session

AI jury presentation at the DRI Asbestos Medicine Seminar

DRI · Renaissance Nashville Hotel, Nashville, TN · November 18–20

The seminar stages a complete asbestos mock trial before a live jury, which deliberates on a real-time stream. The Viewpoints.ai team then shows how an AI jury evaluated the same facts, next to the live panel’s verdict.

Seminar program →

Coverage and publications

August 2026

Patent

U.S. Patent No. 12,699,820 granted

United States Patent and Trademark Office

The USPTO granted Viewpoints.ai its patent on generating AI subjects and media stimuli to simulate and predict human responses, the method behind the jury simulation and the audience panels.

Read the patent →

July 22, 2026

Video

A conversation with Prof. Byron Reeves on human simulation

Insights Association · Simulating Humans webinar series

This conversation with Stanford professor Byron Reeves on the science behind simulated respondents was featured in the Insights Association seminar session Busting the Myths of Human Simulation.

Watch the conversation →

May 2026

Article

A Human vs. Machine Mock Trial

For The Defense (DRI) · By Byron Reeves and Leo Yeykelis

The first public head-to-head between a live mock jury and a simulated panel on the same case, written up for DRI’s magazine. Both panels reached the same defense majority.

Read the article →

March 25–27, 2026

Seminar session

The AI Jury Simulation

DRI Advanced Litigation and Trial Strategies in Retail & Hospitality Seminar · Nashville, TN

A live mock jury heard a complete mock trial and deliberated on camera. Leo Yeykelis, Matt Leighty, and Byron Reeves then presented the simulated panel that heard the same case, next to the live jury’s verdict.

Seminar program →

March 19, 2026

Column

Can AI Replace Real Customers? Here’s What 20,000 Humans Show

Forbes · By Leo Yeykelis

Leo writes about research and AI for Forbes. This piece reports how AI personas performed against studies originally run with 20,000 human participants.

Read on Forbes →

March 11, 2026

Conference session

Can you trust a simulated customer? Findings from 20,000 replications

The Quirk’s Event · Dallas, TX

Leo Yeykelis and Byron Reeves ran short simulated persona studies live on stage and had the audience vote on whether they would trust each result for a real decision, weighing speed to insight against scientific rigor.

Session details →

May 14, 2025

Newsletter

Digital Native on simulated research

Digital Native · By Rex Woodbury

Rex Woodbury’s technology newsletter on how simulated populations change research named Viewpoints a leading company in the space, with jury simulation as one of the two early use cases.

Read the issue →

August 2024

Validation study

An empirical test of 133 published research findings

arXiv · By Leo Yeykelis, Kaavya Pichai, James J. Cummings, and Byron Reeves

The validation study behind the platform. AI persona responses matched published human study results in 88% of medium and large effects, with matching statistical significance.

Read the paper →

Planning a program on AI and trial strategy?

We’ll give your audience a practical look at AI and trial strategy. We’ll show how litigation teams use simulated jurors to test themes, spot risk, and make better decisions before trial. Invite us for a keynote, panel, or workshop. We can demo Viewpoints live, and we’re happy to write too.

Talk with our team